ESPORTS SPECIAL
Twitch in Numbers
AVE
7 MILLION
125
MILLION
ACTIVE UK USERS
95%
MALE
AUDIENCE
GLOBAL USERS
THE ACQUISITION STREAM
With a lack of traditional search volume around eSports, the ability to engage with active communities on
streaming platforms such as Twitch will become increasingly pivotal in the development of this market,
argues Brendan Ashe of The Media Image.
ONLINE SPORTSBOOK HAS exploded
in the past 15 years, having grown by an
estimated 5.4% average compound interest
growth rate between 2001 and 20131.
One contributing factor to this growth
has been the rising popularity of nontraditional sportsbook markets. Our client
Coral has seen huge success this year
running targeted PPC campaigns around
the recent UK General Elec [ۋ[