FEATURE
content that your site is focused around.
A strong social following on Facebook,
Twitter and via email subscription lists
could be enough to generate sales or
traffic that would allow your business to
surpass the level of success that you could
receive while ranking for one of your main
keyword terms within the search engine,
and you would have the opportunity to
put that content in front of your target
market without them having to do any
level of searching on a search engine.
Build your social presence and
interact with your customer base and
you could generate a website that would
not be completely dependent on organic
rankings alone.
a desktop computer, a tablet device or a
mobile phone, they want the user to be able
to access and use your site just as easily as
any of the other users. That means that in
order to show Google and the other search
engines that you are able to offer such an
experience, you need to look to structure
your site so that you can offer a positive
experience whatever their chosen Internet
device may be. There are multiple ways to
accommodate for tablet and mobile users
that access your site, such as opting for
responsive website designs that are able
to resolve to a screen resolution set by the
browsing capabilities of the visitor to your
site, a simple and effective way to make sure
that your content is accessible to as many
interested visitors as possible.
Mobile compatibility in 2014
Google is starting to sound like a broken
record when it comes to its seemingly
generic message to all website owners
that are looking to succeed within their
search engine rankings: ‘create a user
experience that your visitors remember, and
we will be happy.’
Almost all of the alterations and changes
that search engines are making behind
closed doors are geared towards one goal:
to stabilise their user base by offering them
the very best search experience that they
can physically offer. This means that not
only are search giants like Google looking to
eliminate low quality websites out of their
organic search results, but they are looking
for websites to cater for all types of search
engine user; whether that is someone using
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Give search engines
what they want
There are many theoretical pieces of content
out there in the community that seem to
want to share the secret to search engine
ran kings success, but the fact is that there
are no shortcuts when it comes to working
out what search engines like Google are
looking for in terms of the selection of
ranking websites. Of course, there are tests,
case studies and snake oil sellers out there
that claim that they have magically managed
to crack the Google algorithms and are
willing to share their success story with you,
but there are very little substitutes out there
that will return the results that you would see
if you were to work towards giving the search
engines everything that they are looking for.
Think about how you will show the
search engines that your site is honest by
keeping your link profile natural, build
brand exposure anywhere that you can in a
positive manner, show them that your site is
considered to be an authority on a particular
subject through the natural links you can
gain into your own unique content, and keep
the content on your site informational and
frequent.
Search engine manipulating websites
might see significant success over a short
period of time, but their dominance will
drop as soon as the search engines are able
to determine the actions they have taken to
break their rules, sending them crashing out
of the search results in spectacular fashion.
Keep your SEO within the guidelines
and rules that the search engines follow,
and you can conduct as much of that style
of optimisation as you can physically fit into
your working day and watch as your site
benefits from the upcoming sanctions and
updates that continue to be targeted towards
those that aim to manipulate the organics.
SEO and where you
need to focus in 2014
With the continuing fight to clean up
their organics, search engines are going
to continue to evolve and adapt to new
methodologies that seem to be emerging
in various industries, including one of
the latest link building schemes that sees
low quality links built into a site until the
benefit is seen and then removed in order
to eliminate the penalisation risk. This