iGB Affiliate 43 Feb/March 2014 | Page 41

FEATURE smaller elements on your web pages to ensure that search engines can determine relevancy; there is a much larger fusion of practices that need to operate in tandem in order to show the search engine that your site is offering the best possible user experience. Regardless of the countless instances of Google telling the webmaster community that it is no longer looking at backlinks to be the major factor within the multipronged analysis algorithm it uses for determining which website should rank above another, there are strong indications that backlinks are still a major part of positional exposure. Just as I have heard within the SEO community, the amount of coverage a