TRAFFIC
SEO, DESIGN AND CONVERSION CASE STUDY
CASINOBONUSESTODAY.COM
SEO consultant and affiliate coach, John Wright, runs the rule over the rebranded casino affiliate site,
CasinoBonusesToday.com, to see how changes to the site have impacted its SEO, design and conversion.
CASinoBonUSEStoDAY.CoM was
launched on October 31, 2013, and was
rebranded and redesigned from the
previous casino portal, grem.net, which
launched in 2010. The changes to the
site were fairly drastic but were done
for many reasons which cover SEO,
design and conversion. The site wasn’t
performing up to expectations and
with the changes to Google’s search
engine, it became clear a re-work of the
site was necessary to give it a better chance
of success. The original idea of the casino
portal was to have it as a generic casino
site that covered many aspects of online
casinos; you could call it a casino guide
for starters, which there are definitely
hundreds of in existence. For a site like
this to be successful and compete, it has
to be very good and for this reason, I
recommend that most new webmasters
focus more on niche topics as a means of
getting started and having some
type of short-term success in gaining
search traffic. So, let’s dig deeper into
the work that went into the new portal
and the reasons behind the decisions to
change things.
SEo
Domain switch
Switching from an old domain to a new
one was, perhaps, one of the tougher
decisi