iGaming Business magazine In-Play Focus 2018 | Page 3

In-Play Focus 2018
never-before-seen betting opportunities and
live commentary on each play. 1st Down is
indisputably Inspired’s most impressive-looking
virtual product to date and features ultra-realistic
player simulations that have been developed
using the latest available animation and
motion-capture techniques. In developing the
product, we carried out extensive consumer
research in the US to ensure that the fi nished
article would engage and excite players by delivering
a unique, game-changing experience. New Jersey
and Nevada will be the fi rst states to launch this new
product, with a number of other states in the pipeline,
and we’re excited to see the customer reaction.
best-in-class virtual sports with casino-style
betting for quick, simple wagering via casino
and games tabs. Featuring simple maths,
high-quality graphical races, and straightforward
betting language, the Rush GO! product range has
been designed to appeal to a non-sports-betting
audience. Created with the typical casino player
in mind and as a companion to roulette, slots and
other electronic table games, Rush GO! appeals to
those who enjoy quick, easy betting. These are the
fi rst virtual sports products to have been developed
to specifi cally appeal to non-sportsbook bettors and
also exemplify the ways in which Inspired is leading
innovation in its fi eld. In addition to Rush Horses GO!
“Inspired will be launching a suite of its market-leading virtual football products
for the World Cup 2018”
Following the success of The Virtual Grand
National 2017, we have launched The Virtual
Grand National 2018, again featuring the 40 runners
and riders from the most anticipated horse race of
the year. A new three-minute highlight race will
enable operators to virtually show the world’s most
famous horse race whenever they want, each time
with a different set of outcomes. Punters will be
able to place bets on individual horses as well as
specials, such as grouped runners, providing multiple
chances to win from a single bet. The product will
be streamed to online and mobile players, and
broadcast into retail betting and gaming locations
worldwide through Inspired’s network of digital
and land-based platforms.
As well as The Virtual Grand National product,
we have also created the Race of Champions
version, which will showcase 40 of the greatest
Grand National competitors competing in the
same fi eld. Would Red Rum beat Golden Miller?
The champions have been selected by Inspired
and a panel of racing experts, and feature the true
likeness of the horse models and the jockey silks.
Both races will feature the iconic Aintree racecourse
and its most famous fences, including Becher’s Brook.
To add to the user experience and realism of the
product, features including falling horses, unseated
riders and collapsing fences have been added to
the updated race.
Inspired will also be expanding its successful
portfolio of Rush GO! products in 2018. These
on-demand games combine the excitement of
and Rush Dogs GO!, Rush Cars GO!, Rush Cycling
GO!, Rush Speedway GO! and Rush Bingo! are now
also available via online and mobile games tabs.
Inspired recently launched the much-anticipated
Rush Football GO!, the fi rst virtual football game
with cash-out functionality on all bets placed.
Inspired will be launching a suite of its market-
leading virtual football products for the World Cup
2018, including Rush Football 2, Rush Football
Matchday, Rush Football GO!, Rush Football Live
and other brand-new game concepts.
Bet ‘N Go will launch later this year and offers
customers a fully hosted, end-to-end, cost-effective
and scalable solution that enables players to place
bets on Inspired virtual sports content in land-
based casinos, lottery and sports-betting locations.
Again, this is a product that demonstrates Inspired’s
commitment to driving innovation in the virtual
sports sector, with original solutions designed in
response to consumer and customer demands.
We recently announced the launch of our
virtual sports with the Finnish National Lottery,
Veikkaus, with which we’re now live both online
and streamed to retail venues. We’ll also be
launching in Panama with Sportium this year –
and many more global and UK deals will be
announced soon.
This year is set to be a big year for Inspired’s
virtual sports business, and we are proud to be
leading the way in both driving innovation and
the sector’s global growth, as we have done for
more than a decade.
Steve Rogers is chief
commercial offi cer of
Inspired’s Digital Games
division and has more than
15 years’ experience in the
virtual sports sector. Prior
to his current role, Rogers
was COO of Red Vision,
which was acquired by
Inspired in 2006.
iGamingBusiness | Issue 109 | March/April 2018 | 31