iGaming Business magazine In-Play Focus 2018 | Page 2

In-Play Focus 2018
MAKING VIRTUAL
A REALITY
Heralded by the industry for leading the way in virtual sports, the award-winning Inspired is
this year set to touch down with a spate of exciting product launches, reveals Steve Rogers
Last year was a huge year for Inspired’s
virtual sports business, with more best-in-class
products launching globally than ever before.
As well as successfully deploying many
industry leading innovations, Inspired won
two major awards, including SBC’s virtual sports
product of the year.
We’re set to further raise our game in 2018 with
multiple new product launches and contracts in new
and existing territories. Highlights will include the
deployment of 1st Down Virtual (American) Football,
The Virtual Grand National 2018, new additions to
the Rush GO! portfolio and a new Bet ‘N Go self-
service platform.
“Race of Champions will showcase 40 of the greatest Grand National competitors
competing in the same fi eld. Would Red Rum beat Golden Miller?”
In late 2017, Inspired’s virtual sports went live
online in New Jersey, making it the fi rst and only
virtual-sports provider in the state. We’re now live
with fi ve operators, with further go-lives expected
imminently. This was a signifi cant strategic milestone
for the business following our fi rst North American
virtual sports launch in Nevada in late 2016. Five of
Inspired’s award-winning products, including Horses,
Greyhounds, Soccer, Motor Racing and Speedway
are now available for online and mobile distribution
in New Jersey, with more sports (including 1st Down)
expected to become available in 2018. Inspired’s
experience in adapting its offering to suit specifi c
territories means that we have the expertise to
leverage the huge potential we see for virtual sports
in New Jersey.
One of our biggest product launches of the
year will be 1st Down Virtual (American) Football,
which we recently showcased at the ICE Totally
Gaming event in London. This product has been
specifi cally developed for the US market, which
is an area of strategic focus for the expansion of
our virtual sports business. Players will be able to
witness the theatre and passion of an all-America
virtual football play-out, with new events shown up
to every four minutes. The product features new,
30 | iGamingBusiness | Issue 109 | March/April 2018