iGaming Business magazine iGB 112 Sept/Oct 2018 | Page 25

Casino & Games
SLOTS MASTERCLASS
RED
TIGER
Four years after launching, Red Tiger’s games are live across 36 operators.
With 85 more in the integration pipeline, Hannah Gannagé-Stewart reports
on the studio’s novel solution to the integration issue
Red Tiger Gaming knows it’s not enough just to make
good slots in today’s market. Operators’ demands
are many and varied, which is why the ambitious
supplier is ploughing its resources into efficiency and
automation. Four years after launching in Sofia, Red
Tiger has added offices in Malta and the Isle of Man
with Gibraltar opening soon. It has grown from a
team of three led by industry veteran Nick Maughan,
to a team of over 200 across the three offices.
Since last year the business has been overseen
by CEO Gavin Hamilton, formerly director of
gaming at Paddy Power Betfair, who now manages
Red Tiger’s growing commercial opportunities.
“Everything that the RGS does is
automated, so our
team
doesn’t need to do anything twice ”
The last 18 months to two years has seen a boom in
demand for Red Tiger’s games and other software
products, creating an unwieldy pipeline of operators
wanting to integrate. Hamilton says that having
grown the revenue base by 800% in 2017 and
being on course for 300% in 2018, the company’s
biggest problem has become how to scale the
communication-intensive process of integrating
new clients onto the platform.
Having started life as a simple RGS, it now offers
features including a proprietary bonus engine (known
as Smart Spins), a daily jackpots product and slots
tournaments, which while great for operators have
the potential to add to the integration burden. As a
result the supplier has been ploughing the bulk of
its resources for the last six months into creating an
automated backend platform to enable new customers
to integrate themselves. Red Tiger then does its own QA,
meaning launch times are considerably reduced while
consecutive integrations are increased from two at a
time to as many as they have clients ready to go.
i GamingBusiness | Issue 112 | September/October 2018
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