iGaming Business magazine iGB 112 Sept/Oct 2018 | Page 146

Data

US NATIONAL

AND STATE

ONLINE GAMBLING TRAFFIC

Competitive intelligence services company Hitwise, a division of Connexity, provides data on the top-visited gambling sites ranked by internet traffi c for the entire US and by state, based on a sample of 10 million internet users.
Most popular gambling websites ranked by visits share – month of August 2018
Rank Mar 2018
Websites
Total visits Aug 2018
Visits share Aug 2018
1
PCHLotto
23,360,961
8.18 %
2
Florida Lottery
13,416,914
4.70 %
3
Texas Lottery Commission
9,989,289
3.50 %
4
NY Lottery
8,274,880
2.90 %
5
Powerball
7,836,890
2.74 %
6
Lottery Post
7,736,704
2.71 %
7
Lottery USA
7,664,194
2.68 %
8
California Lottery
7,123,536
2.49 %
9
Michigan Lottery
6,988,614
2.45 %
10
Pennsylvania Lottery
6,955,687
2.43 %
11
Georgia Lottery
6,470,202
2.26 %
12
Mega Millions
5,862,655
2.05 %
13
North Carolina Lottery
5,852,599
2.05 %
14
DraftKings
5,745,421
2.01 %
15
Harrah ' s Casino Hotels
5,692,481
1.99 %
Most popular gambling websites ranked by visits from California – 4 rolling weeks ending 1 September, 2018
Websites
Segmented visits
Segmented rate
California Lottery
23.95 %
92.82 %
PCHLotto
7.80 %
9.14 %
Harrah ' s Casino Hotels
3.72 %
18.24 %
Bovada
3.30 %
15.44 %
FanDuel
2.82 %
13.87 %
TVG
2.68 %
30.24 %
DraftKings
2.18 %
10.13 %
Covers
1.63 %
18.33 %
Powerball
1.47 %
5.36 %
Mega Millions
1.41 %
6.49 %
Most popular gambling websites ranked by visits from Nevada – 4 rolling weeks ending 1 September, 2018
Websites
Segmented visits
Segmented rates
Harrah ' s Casino Hotels
8.13 %
7.29 %
PCHLotto
5.20 %
1.11 %
Covers
4.64 %
9.55 %
VegasInsider
4.43 %
8.60 %
California Lottery
3.90 %
2.76 %
MGM Resorts
2.73 %
9.05 %
VideoPoker
2.37 %
11.87 %
Powerball
1.78 %
1.19 %
BConnectedOnline
1.72 %
13.22 %
OddsShark
1.50 %
4.34 %
142 iGamingBusiness | Issue 112 | September / October 2018