iGaming Business magazine iGB 111 July/Aug | Page 89

Feature
1 Januar y 2019,
on
e
rc
fo
to
in
e
m
t to co
can
Swedish market se
e
th
of
n
esents and how we
tio
pr
la
t
gu
ke
re
ar
e
m
e
th
With th
es
ng
eir say on the challe
stakeholders have th
velop in the countr y
de
g
in
m
ga
e
se
to
expect
Videoslots
hl, CEO
Alexander Stevenda
place to play.
eden a much safer
Sw
ke
ma
d
an
rs
ye
st of pla
selves are likely
will help gain the tru
at do cement them
th
es
on
e
th
d
an
s,
Licensed gambling
tween operator
n.
less competition be
rking with regulatio
We’ll probably see
ars’ experience of wo
ye
ny
ma
operators trying to
ve
ha
for
at
hit
th
a
mes
sure to prove
is
ich
to be the bigger na
wh
,
ed
ow
all
is
rk though.
quisition bonusing
sing needs some wo
nu
bo
nd
As is stands, only ac
ou
ar
n
tio
e regula
cause of its focus
try their products. Th
rease gambling, be
inc
ly
on
ll
wi
get new players to
ich
s concept wh
er because this
e in place for a bonu
ded and looked aft
ar
ar
ns
rew
pla
be
ly,
ld
nt
ou
rre
sh
Cu
, current players
new players. Instead
on targeting these
ugh
e groundwork thro
otection.
eady been laying th
alr
ve
ha
would offer extra pr
et
rk
ma
to
ish
mpanies bid get
to dive into the Swed
eady sold out as co
alr
e
ar
dio
Operators planning
ra
d
an
television
rtising. Packages on
marketing and adve
opening
re and more outlets
.
xt year, and with mo
ne
d
their name out there
en
sp
to
y
ne
likely to have less mo
per alternatives.
However, firms are
will find much chea
ies
an
mp
co
g,
sored by betting
sin
rti
rt of adve
ms likely to be spon
tea
th
wi
,
en
their doors to this so
ed
Sw
tting
sports in
onsors or official be
eat news for major
ets, be they shirt sp
It should also be gr
rk
ma
an
pe
ro
Eu
re
are in other matu
companies like they
e sports.
only be good for th
partners. That can
Global Gaming
er
i, chief growth offic
Alessandro Focard
for
, it took some time
work back in 2012
me
fra
ng
mi
ga
e
lin
sting to see how
ark reformed its on
. It will be very intere
ns
tio
ula
When nearby Denm
reg
w
ne
e strict
ly during the
and comply with th
nce issues, particular
lia
mp
co
y
an
operators to adjust
g
lin
be in hand
ish regulators will
pragmatic the Swed
is
d radio campaigns
xt year.
ne spend on TV an
-li
he
early months of ne
e-t
ov
ab
al
of
t
ion
dit
the most ou
perspective, the tra
uct offering. To get
From a marketing
oting a ‘me-too’ prod
om
pr
en
ke yourself heard
wh
s
to
ult
e same res
to the end user ma
ted
ica
un
mm
unlikely to yield th
co
int
lling po
l to have a unique se
ATL spend, it’s crucia
and
payouts and quick
rketplace.
res such as instant
tu
fea
in the crowded ma
ing
lud
ion.
inc
sit
e,
po
for market
s gaming experienc
against each other
ttle
ba
s
Providing a seamles
tor
era
op
as
cial
processes, will be cru
simple registration
iGamingBusiness | Issue 111 | July/August 2018
87