iGaming Business magazine iGB 111 July/Aug | Page 88
Feature
FOR
T
X
E
N
T
A
WH
?
N
E
D
E
SW
Quickspin
ans, CPO
Joachim Timmerm
Unibet,
e; I was working at
t for me the first tim
an
ev
rel
s
wa
line on
ic
ly
top
ar
et was a ye
on from when this
ng a regulated mark
mi
co
We’re now 11 years
be
en
tin
ed
Sw
et.
rk
e a George R.R. Mar
then the largest ma
rket opening felt lik
ma
ish
where Sweden was
ed
Sw
e
th
pp
,
a while
to never ha en.
Powerpoints. After
ew it was more likely
kn
dy
bo
ery
strategy workshop
ev
t
bu
any time,
possible to arrive at
novel; theoretically
on and
cly welcome legislati
.
ay is that they publi
tod
Pigs do fly after all
s
tor
era
the
op
n
ur
ish
tely, they mo
l trend with Swed
stock analysts. Priva
e
th
I assume the genera
for
s
ing
owed.
rn
ea
eir
sence of any taxes
they can press on th
intain due to the ab
ma
to
d
ge
the ‘regulated’ stamp
na
ma
ins they
g.
of the massive marg
with TV advertisin
expected reduction
I lean
in their Wild West
ff
eri
sh
a
of
al
ormation available
riv
inf
ar
e
e
but based on th
e,
tic
They also lament th
ac
pr
in
concerned,
is
be
–
ll
ls
how things wi
ng retention too
ow
eti
kn
rk
to
ma
rly
d
ea
an
too
ts
ll
slo
–
It’s sti
the
n area of expertise
trend kickstarted by
ive. As far as my ow
is already a current
ere
Th
.
rd
towards being posit
wa
to
for
ll pick up
nt going
I expect Sweden wi
ce in slot developme
al to minors, which
I expect no differen
pe
ap
lly
tia
ten
po
t
ything that migh
UK to tone down an
only be
another trend.
g that a bonus can
that, I don’t expect
the legislation statin
in
th
wi
some extent. Besides
e
e
lin
le
ev
litt
t
at
context, bu eryon
very interesting is th
of a bonus is in this
n
itio
fin
de
What is potentially
e
th
at
exactly wh
deposit. It’s unclear
offered on the first
g requirements.
retention driven
rin
ge
large part of casino
money with wa
a
to
d
ers
an
n
ref
it
tio
s
isi
me
qu
su
ac
as
de of casino
rtments.
en more than a deca
tors’ marketing depa
Given that we’ve se
bang within opera
big
a
ate
cre
to
ing
l, it’s go
by precisely this too
86
iGamingBusiness | Issue 111 | July/August 2018