“I think it’s only a matter of time before this technology revolutionizes retail
shopping. It presents the opportunity for retailers and customers to draft a new
contract, one that protects privacy while also delivering a far more seamless and
personalized shopping experience.”
-Peter Trepp, CEO, FaceFirst
❖ Smarter Advertising
❖ Identify people on Social Media Platforms- Facebook’s DeepFace is an
apt example.
❖ Recognize VIPs in a crowd
Facilitate Secure Transactions – Cards removed the need of carrying cash, but
now you don’t need to carry anything, as the tech identifies you using a special
scanner and pays for your purchases.
MISC:
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Track Attendance in universities and offices easily
Government Services
Find missing people from CCTV footage around the world.
Facial Recognition can also be used to track pets and ensure their safety.
PROS AND CONS
Facial Recognition is cheaper, faster than fingerprint readers and can be used in
almost all work environments, using infrared or normal light waves. It is
contactless and ensures time-efficiency.
In the privacy-fearing era, people accessing personal digital data by just having
your face is a scary thought. There is no liability with respect to the data being
used for illicit activities like identity theft. The process is not yet 100% accurate
and can be fooled by people having selfish aims.
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