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Visual effects combines existing footage with computer generated imagery to create realistic
scenes. Common uses include sky replacements, environmental effects such as smoke, fire etc.
If something has its pros then it also has its cons too. Visual graphics keep the message
focused so that by the end of commercial the viewer doesn’t forget the actual thing from where it
started. Keeping that in mind, visuals have limited scope. Showing a few pictures doesn’t have
the same visual impact as conveying the point behind a statistic.
As technology keeps developing, the quality of visuals is also increasing exponentially. Making
a good commercial informative/advertisement can be very time consuming, but with the help of
visuals and pictures that time period of developing it can be reduced easily.
In all, the growth of motion media has led to an overall development and is expected to grow
even further. The future of this field is too bright. Technology grows to make human work easier
and making marketing easily marketable is what everyone is looking forward to. As content
creators catch on the popularity of simple yet powerful messages and visuals just make it a
cake walk for everyone to notice it and make a note of. So all in all, Keep seeing! Keep creating!