Dazzling up with the visuals
By Bhumika Narwani, FE IT
It wasn’ t long ago that infographics were the secret to compelling shareable content. Of course, a good content marketing strategy requires fun videos as well. Now, motion graphics are becoming a way to combine the two. The concept of motion graphics isn’ t new, we see them in TV ads when the text zooms across the screen or illustrations come to life.
Recent development in technology has made even toddlers in this field put animated spin on their content. Infographics took off because where words failed to convey the message, it is these catchy videos that make work much simpler and marketable. Talking of marketing, video content reaps a lot of benefits in the online world. According to a study by Invodo, web users typically spend 19 hours a month watching videos, so there is a lot of room to get your message out there. Motion graphics provide a new expressive venue for selling product or idea or calling viewers to action.
There are two ways of creating motion graphics. One is to start with the animation, and the other is to start with a flat graphic and use a software to animate it. Most animators use both the methods depending on how the final product should look like. The best thing about this field is that, its ok if you’ re not creative every day, it’ s not at all a problem, and all you need to do is preview your previous work and play around with some things or else take inspiration from it.
The world of digital media can be a scary place. Like most industries it’ s full of jargon that can be intimidating. There’ s a difference between motion graphics and visual effects.
Motion graphics equals animated design. Common uses include title sequences, lower third graphics for informational art cards.