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From Scandalous Sincerity to a Metaphor of Cynicism M Sc. José Clemente Gascón Martínez Visual artist and art critic Havana, Cuba T he emergence of so-called New Cuban Art brought with it a new, experimental, critical perspective involving a social reflection and insertion in the arts. It was influenced by post-modernity’s modes of expression through the language of universal art. Cuban artistic trends from that period were a factor in novel and creative production. As an avant-garde movement, it was one of the most creative in Latin America and the Third World. Historiography and art criticism must still refer to it and consult it, despite the fact that most of the information about it was not documented by the very agents involved in it, what information there is, has been published in personal catalogues published both inside and outside Cuba. Thus, it is dispersed. something not seen since the AvantGarde of 1927. Beginning in the second half of the 1980s, a new mode of artistic production erupted on the scene with creative collectives such as Puré, Provisional and Artecalle, among others. This art problematized issues not put forth in prior years; a new generation of young creators was ready to contribute not only its symbolic production, but also a confrontational space in which to offer its own creative answers to Cuba’s social reality. They, too, were the Revolution. Contemporary Cuban arts’ new creative styles began cropping up in many of the era’s productions: they bridge kitsch, folklore, religious elements, popular culture, political ideology and postmodernism. They bore the autochthonous brand of their own syncretic miscegenation, which allows one to talk about a new movement in Cuban visual art, Arte Calle Group, 1988. Art 100 Meters from the Cemetery. Calle Zapata Mural (erased) 138