Various images of the participating nations have been printed straight onto the PET bottles using Direct Print Powered by KHS, including one for defending World Cup champion Germany
The customer is able to decide whether the individual designs are printed onto the bottles consecutively or at random.
An additionally developed printed image inspection system ensures the standard of quality at industrial performance level.
Batches of one with individual motifs
Regardless of whether one or one thousand different bottle designs are printed, individual motifs which are adapted for marketing campaigns or even at the customer’s specific request and produced in the shortest time are possible on the Direct Print machine, giving the beverage producer a clear competitive edge. The short time-to-market phase is particularly ideal for marketing offensives such as the current World Cup push.
The bottles produced using the digital printing process are also 100% recyclable. This was again confirmed last year by the European PET Bottle Platform (EPBP) renewing the certificate granted to the process. PET bottles processed by Direct Print Powered by KHS™ have no negative impact on the rPET and are thus officially approved for bottle-to-bottle PET recycling.