Belgium’s Brouwerij Martens produces bottles for the soccer World Cup with Direct Print Powered by KHS
Design individual bottles in batches of one or implement special marketing campaigns within a very short time indeed: Direct Print Powered by KHS offers beverage producers great flexibility of design, thus giving them the competitive edge. The Martens brewery in Belgium is now making good use of this innovative technology and together with a French supermarket chain is placing specially designed bottles on the shelves for the soccer World Cup.
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Direct Print Powered by KHS gives beverage producers great flexibility of design – such as Brouwerij Martens in Belgium which is launching specially designed bottles to market for the soccer World Cup
To mark the big kick-off in Moscow Belgium’s Brouwerij Martens is offering its premium beer in 32 country-specific bottle designs on the French market. Various images of the participating nations have been printed straight onto the PET bottles using Direct Print Powered by KHS.
Back in 2015 the Belgian brewery was the very first beverage producer to launch directly printed bottles to market produced with the prototype of the Direct Print Powered by KHS system. Martens is convinced by the direct digital printing process and will also rely on the innovative technology from NMP Systems and KHS in the future, say the Belgian brewers.
The successor Pilot 1.0 version of Direct Print Powered by KHS, which includes many new features, is now being used on the Martens production line. Pilot 1.0 incorporates technological additions which permit an even better quality of print at high speeds and enable each individual bottle to be printed with different motifs within a very short space of time.