“30 years of APEAL is a milestone” said APEAL Secretary General, Alexis Van Maercke.
“As such it’s a great opportunity to visualise the future and the vital role steel for packaging can play in developing a more circular economy in Europe.”
The campaign forms part of APEAL’s ongoing work in ensuring understanding of steel as a sustainable packaging material and model for a circular economy.
APEAL was founded in 1986 by the predecessor companies of ArcelorMittal, Tata Steel and thyssenkrupp Packaging Steel, joined subsequently by U.S. Steel Košice.
In the 30 years since then, APEAL has promoted the qualities and benefits of using steel for packaging to canmakers, retailers, brands and policy makers alike, becoming the go-to reference for steel for packaging in Europe.
The full APEAL 30th anniversary campaign, including thought leadership articles, can be viewed at www.apeal.org/30-years-of-apeal/