WINTER 2022 31
74 %
Streamlined onboarding is paramount
The current producer licensing and onboarding process is largely inefficient and cumbersome . Streamlining this experience can be a competitive advantage in attracting new agents and retaining existing ones . of agencies are experiencing greater difficulty recruiting and retaining talent as compared to pre-pandemic times .
54 % 97 %
of agents also indicated that few or no insurers provided online or mobile onboarding .
Speed and time to quote was also an important factor in placing business for 97 % of young agents in this study .
A new era in producer onboarding
Agents
Licensing and appointment
$
There are , in essence , three primary goals for an insurer to create value : |
Improve onboarding experience and speed |
$ |
Manage compliance better |
$ |
Lower operating costs
$
At the intersection of carriers and producers , a carrier ’ s handling of licensing and appointments has the potential to touch on all three pathways while increasing share of wallet within their dstributors .