CUSTOMER LOYALTY/DISCOUNTS MATTER
According to Y Pulse, to reach millennials who are hyperaware of their spending,
companies need to reward their consumers. With a customer loyalty program,
Pinnacle Boutique will be able to reach the Pepperdine female demo with tighter
budgets. Y Pulse research has shown that free shipping as well as discounts for liking
or following a brand on social media is an incentive. Through these actions, customers
may be more interested in signing up for a brand’s e-mail alerts and text messages.
Barkley research results have shown that 56% of millennials will switch brands for a
cents off coupon, 63% will purchase a non-favorite brand on sale, and 50% will go
out of their way for frequent shopper rewards programs.
Y Pulse research results have shown that 50% of millennials ages 18-34 get their deals
from e-mails and coupon alerts and 38% turn to