Design:
This ad is communicating that there will be a blowout sale at Pinnacle from Jan18-20.
It is asking girls to come in-store and make their purchases so they can wear various
styles of clothing.
Effectiveness: The ad will run in sync with the facebook desktop ad. The girl pictured in
the ad is an influencer on campus, which may heighten the likelihood of friends and
family sharing the ad. The mobile ad fits into the desktop ad by using the same model.
Lastly, it uses a small amount of copy to accommodate for a smaller display screen.
Specs
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Text: 110 characters
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Image ratio: 1:1
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Image size: 618x618 px (Display)
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Avg CPC: $1.09 (bundled with facebook desktop spending)
Guerilla: Chalkboard
Integration
Backdrop
at
Alpha
Phi/Event
In February, Alpha Phi will have a singing competition that draws in people
from all the sororities and fraternities.
Sing Your Heart Out is Alpha Phi's philanthropy, which is in the spring (usually
in February). SYHO is an event to raise money for women's cardiac care
through the Alpha Phi Foundation. There is a sing-off competition between the
sororities, skit competition between the fraternities and a date auction for both
to win points. The event is open to all and included in competition are the two
business fraternities, the new AKA sorority and professors and faculties are
encouraged to come. The week before the event is spent raising awareness for