MEDIA PRESS RELEASE FROM…
For Immediate release as of (date)
Your website must also support your written
claims. This is where editors will check their
information if they want / need additional
information. If your website lacks credibility
then your media release will never be
printed.
Date: 00/00/000
Contact: Mr. Agency Owner
Agency Name: ABC Travel & Tours
Telephone Number: 000-00-000-0000
Fax Number: 000-00-000-0000
Email Address: [email protected]
Web site address: www.abctravel.com
The Headline: In about ten words -- or less –
you need to grab the attention of the editor.
The headline should summarize the
information in the press release, but in a way
that is exciting and dynamic. It must stand
out from the many releases an editor
receives each day.
Families Love Adventure Travel
Imagine families now want to climb mountains
together. Yes it’s true! It seems that Mr and Mrs
and their children and even Granddad and
Granma want to experience grand adventures
together.
Opening Paragraph: Your first paragraph is
critical. This paragraph must summarize your
press release, with the following paragraphs
providing the detail. The opening paragraph
must also contain the “hook”: the one thing
that will get the travelling consumer
interested in reading more. The “hook” (the
major benefit) has to be relevant to your
audience which means a cheaper way to
travel, a new destination, a chance to be
first, enter to win competitions and freebies.
One-of-a-kind trips also pull.
A report from (source) states that over 60% of
responses to the survey said an adventure trip
was their dream trip and they wanted to share
the experience with their family.
Local travel agency owner, Ms. (name) of ABC
Travel said, “It’s true, we receive many requests
for this type of vacation. Perhaps people are
moving away from cruising and looking for
something new.”
So what do these families want to do first? Well
it seems climbing a mountain is first, white water
kayaking is second and hiking through forests is
third.
The Body: Using a strategy called the
inverted pyramid, the body of the press
release should be written with the most
important information first. This inverted
pyramid technique is used so that if editors
need to cut the story to fit space constraints,
they can cut from the end without losing
critical information.
For more information please contact:
Three important steps:
1. Make sure your press release is
published on your website and blogs.
The Closing Paragraph: Repeat the critical
agency contact information, including your
name, phone number, e mail address.
2. Create an online press pack or media kit
that any editor can review or download.
Include a video.
Look EVERYWHERE for story ideas.
3. Practice what you will say should an
editor or reporter call you as they follow
up on your press release.
It’s time to write! ?
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