1. How you became a well-travelled, niche
market specialist.
2. You receive a sales award and why.
3. Relocation of your agency to a home-office
and the benefit to local customers.
4. A new airline route from your city.
5. You need 500 people to fill in a Dream Trip
survey.
6. A special cruise event for consumers.
7. Make an analysis or prediction.
8. Celebrate an event located somewhere else
in the world.
9. Issue a summary of did-you-know facts
about a destination.
10. Write about a vacation or FAM trip
experience.
11. Present an award to your most travelled
client.
12. Hold a contest – write about the event and
the winner.
13. Stage a specialty travel trade show.
14. Take a stand on a travel related issue.
15. Organize a unique tour.
16. Discuss your own passion for travel.
17. Write about home-based opportunities with
your host agency.
18. Travel insurance is always of interest to the
travelling public.
19. Promote a speech you intend to give.
20. Tell the corporate world you are available to
speak at their conference or meeting on the
subject of service fees / travel management.
21. Giveaways, discounts and free trips.
22. New brochures – they are free, full of
exciting destinations.
23. Start a cruise club, an adventure club.
24. Write a 5 -10 page e-Book about cruising,
hiking, best of this or that and tell the world
your eBooks are available for download from
your website.
25. New travel gadgets.
26. Present numbers, facts and stats about
travel to your niche destination.
27. Issue great recipes from the Caribbean,
France and Asia.
28. Tie travel to best-selling novels/movies.
29. Write about your fantastic service.
Sources for Story Ideas
Many destination / tourism websites offer
ideas to write about. Generally they are
targeting the travel trade media, however
they exist for you too.
You can and should make direct contact with
tourism offices and ask for assistance. Most
often they have ready-to send press releases
and all you need to do is add your logo.
Media - Press Release Costs
Media and press releases are relatively
inexpensive to prepare and distribute.
Typically it will be you or a member of your
host agency head office staff that will be
writing, preparing and distributing the press
release. Research shows that most news
releases generate a higher return than even
high powered ad campaigns.
Free Publicity
You will distribute your media release to the
local, national and international media
depending upon your story and the
readership you intend to write for. When
members of the news media revue your
press release and decide to publish it, free
publicity is generated. You can and should
distribute your press release via email to
your own customers. If your story is
compelling and your clients send it viral on
your behalf then you are doing something
right.
The News Story Format
Your media, press, news release must be a
persuasive communication piece within the
framework of a traditional news story
format. Editors will quickly bypass your press
release if it contains nonsense such as
“Number ONE in the world!” when you are
only doing $20,000 in sales (not revenue).
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