The About YOU Tab
Is the About Us tab on your website one click away from a snoring-boring review
of your entire life, pets, family and latest auto or is it an opportunity to read about
a fascinating individual who is full of first-hand accounts, travel stories and
exploits from around the world supported by been-the re-took-that photographs
and videos? Let’s make some changes right now.
Many websites today come pre-packaged
and more often than not are templates that
either you or your host agency have bought
into. All of which works as long as you can
make one or two changes and here the focus
is on making a change to the About Us tab.
ABOUT ME!
Doesn’t that sound wonderful? At last – it
really is all about you. Or it can be. Should
be. You might want to add your name, you
might want to create a new term or phrase
to replace the About Us text that every agent
has. Doesn’t make too much sense having an
About US tab when there is no “us” – only
you. Ten ideas follow:
http://about.me/stevecrowhurst
Once you create your simple and concise
About.Me website you can add the link or
embed code into you emails and social
media marketing. Keep it pure business.
Forget fido and friends unless your travel
niche is pet travel. No family names either.
1. About (your first name)
2. Learn About (your first name)
3. Find out about Me here…
4. Find out about (your first name) here
5. Scoop!
6. My News
7. ABOUT
8. It’s ME!
9. Who I am
10. What I do
More About YOU
You can go a promotional step further with
your About Me information and instead of
text, insert a video straight from your
webcam. PowerPoint slides work too. Even a
photo album gallery that tells your story
through images and captions works. My
suggestion would be video. Sit down,
suitably attired, switch on your webcam or
use your smartphone and start talking about
yourself. Keep going even when you falter
and edit later. A few minor errors present
you as human and when you are passionate
about what you do for a living, you may
exude here and there. All good. Keeping YOU
real can work wonders for your sales. ?
ABOUT.ME
Here’s a neat one page website where you
can add a little more pizzazz to your About
Me review and funnily enough that’s the
name of the website. Check mine out here:
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