The Obvious Products: This is a no-brainer. A
luggage store for instance. Anyone purchasing
luggage is, as far as we know, travelling. So a
local luggage store or luggage repair shop makes
an ideal contact.
services to your client/s. Not much in this for you
other than your clients passing on the word and
generating referrals for you.
The Second Reason to Buy: Everyone needs a
second reason to buy. So it is with women and
fashions for instance. In the changing rooms of
your fashion store co-promoter you arrange to
have framed on the wall or signage on the wall
that says “Wear it here...” and the here is a deck
of a cruise ship sailing into a tropical sunset.
Another here would be a white sand beach for
when swimwear is purchased. For wedding
gowns, a Caribbean resort is pictured.
What about cameras? Of course. Mobile phone
retailers? Absolutely. Women’s fashions? You
bet - got to have the latest look, colour, design
for the evenings onboard that luxury cruise.
Bookshops are a haven too. That’s where your
clients go to get information in hardcopy. That’s
where you introduce your bookmark campaign.
Your bookmarks are inserted into each and every
travel book. On the bookmark it says the
customer has just “earned” a $10 discount on
their next trip - or, you can offer what your
suppliers are offering… upgrades to $200 off per
person if booked by a certain date. In return for
the bookstore manager saying yes to your
bookmark campaign – you promise to promote
the bookstore to all your clients via social media
and on your website.
This same second reason to buy applies to
cameras with a counter stand showing a
fantastic view… and here you are promoting a
National Geographic Camera Tour.
Have you got the idea? Sure you have. I’ve
personally arranged these types of promotions.
They work. Tie in a social media component too
so that your promotion goes viral. When you do
it right, you’ll have your clients and their clients
Tweeting out to their pals about the tour they
just booked accompanied by an image of their
new luggage – yes they shot a selfie and posted
it for their friends to see.
The Tandem / Coop Promotion: This has to be a
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