History = Sales
You’ve heard the phrase “history repeats itself” I’m sure. The fact that it does is
great news for home-based travel agents. History is the doorway to sales in more
ways than one. The history you don’t want repeated are the world wars and your
worst marketing campaign! Let’s explore how other historical events can help you
generate more business.
For the purpose of using history to sell more
travel here are the topics you should study:
can imagine. Now those were gutsy women
that travelled and no mistake.
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History of the World
There have been terrible wars, battles, strife,
kings, queens, biblical events, plagues, and
more that have been turned into books and
movies and if you study these events and
learn from them – each one offers you a
niche market to trade on. There is a classic
statement: From strife comes opportunity.
This is so true especially as events reach an
anniversary. WW1 and WW2 as you know
have their own Battlefield Tours that attract
sons and daughters to witness where Dad or
Granddad fought and perhaps died.
History of exploration
History of the world in general
History of the retail travel trade
History within your lifetime
History of Exploration
As you will know, before us went those brave
men and eventually women (when they
were “allowed”) who explored the jungle,
deserts, rivers, valleys and mountains to
pave the way for whoever was set to follow.
Their excursions into the unknown has
presented to you a glorious past that so
many of your clients hanker after. Today,
people like you and me want to stand on the
edge of that cliff and imagine how it must
have felt to be the first person (other than
the native peoples who already knew “it”
was there!) to witness the view.
History of the Retail Travel Trade
Shame to say that very few new home based
agents study the roots of their new industry.
Doing so will give you an advantage over
those who know nothing. In the history of
the retail travel trade we have had our own
adventurers and explorers. You can learn
from their past failures and successes.
Remember history often repeats itself. Over
time you would know that whoever tries to
sell tickets to the Olympics, loses his or her
shirt so you are never enticed by such
potential gold mines. Study the history of
Thomas Cook & Son and you will gain
valuable insight and knowledge you can use
today.
Thank goodness these historical events were
written down, photographed too. Any one
book can present you with the itinerary for
your next exotic adventure tour. You can
find such books printed as large coffee table
editions at your favourite book store.
If you want to be unique you might want to
investigate the women who actually made it
out into the wilds in full Victorian dress if you
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