First Light Promo
It’s what every traveller wants to see at the dawning of the first day of the New
Year. They want to witness the FIRST LIGHT. The sun will rise and its rays will
strike mountain tops first. Which mountain top is the key to the promotion.
What You Need To Know
Each day the sun sweeps across the Pacific
and until recently Mt. Hikurangi, (the highest
peak (1754 metres) in the rugged
Raukumara Range, in the North Island of
New Zeland), was recognized as the first
point on the New Zealand mainland and the
rest of the world to greet the morning sun.
That position has now been assumed by
Fakaofo. The sun will
rise over Fakaofo
over an hour before
New Zealand and the
reason is: Fakaofo
moved itself across
the date line so it
could do business
with New Zealand
during their business
hours.
Make It An Adventure – Which It Is
You could arrange for your clients to be
anywhere to witness the dawning of any
day. The key question is: what does that
dawning represent? The New Year promo’
offers the first light of the first day of the
New Year.
If you are new to selling travel and using
world events as a promotional tool, you can
imagine the interest to be somewhere
memorable when the millennium year 2000
clicked in. There were special cruises and
tours and yes, hikes up to the highest points
on the planet – Everest being one. Imagine
the interest in witnessing the dawning of
2100 - it’s only 87 years away! You could sell
the First Light of every New Year between
now and then.
With only 2 months to go it’s might be late in
the day to arrange a First Light 2014 other
than a local event. Choose your highest
peak. If that means snow make it a First Light
ski promo. If you support an association breast cancer for instance, use the First Light
idea as an awareness program. Build a
group, generate commissions and share
them with the cancer group you support.
Mt. Hikurangi still rates as #1 for this
promotion. If your clients are not wanting to
travel to New Zealand that’s okay. All you
have to do is find the highest point in your
local area, state, province, territory, country,
region and make contact with the tourist
bodies in charge to arrange the trek.
Tuning In To All Things Spiritual
Ah the magic word – spiritual. Everyone
wants a piece of it and so do you. It’s a key
word for this promotion. Let your clients
decide on what is and what isn’t – all you
have to do is promote the First Light idea.
Now you know what seeing the light is all
about. This is an annual event. Work with
your colleagues and your HOST agency HQ
and a preferred supplier and Be Sure to
Share. ?
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