IC TRAVEL AGENT November 2013 | Seite 11

The Christmas Fair Vacation Now this is a dream come true. This type of vacation might be a planned event or a spur of the moment decision which is the topic right here. ideas are found online at your supplier’s websites, in their newsletters and in their 2014 brochures. Beach holidays are always a winner during the winter time. The European Christmas Markets start at the end of November and continue into December. Your faith based or Christmas season loving clients can zip over to Europe enjoy the delights of small towns and villages and shop for original hand made goods to bring home and place under the tree for their friends and family. Packaged vacations are always the way to go for mass market promotions, however an FIT arrangement allows you to charge more for your customization and planning fees. Cruising is an obvious mass market, year round vacation that should be top of your list. Here’s a full list of cruises upping anchor over the festive season: Here’s one link to view for Germany: http://www.christmasnewyearcruises.com/christm as-cruises-xmas/ http://www.germany-christmas-market.org.uk/ This link offers ten European markets: The above link is like gold. Save it, add it to your favourites, bookmark it… even print it out should your computer crash. Always a good thing to print out the full and complete links / URLS of your top websites. http://www.telegraph.co.uk/travel/hubs/christma stravelguide/6550280/Christmas-markets-ten-ofEuropes-best.html One of my favourite places to visit and wander around is Prague and they too have their Christmas Market held in The Old Town Square. Most European Christmas markets are centuries old – some dating from the 13th century. The gift you are going to give yourself this holiday season is a huge commission cheque. Right? You bet. Almost forgot ski vacations! Yup winter is coming, both here and ‘there’… get the girls together and get them out-of-town! Now it’s up to you. So now you clearly have many choices as to which seasonal, holiday or religious based promotion to use. Time is of the essence as November is here. Of course if you yourself do not partake of a religion then you can focus strictly on what makes sense to sell over the holiday season and most of those Make it happen. November is a prime selling month and it can kick start your entire New Year’s marketing plan. Stay focused. Keep the faith. ? Page 11