The survey also found that, in breaking news
situations, users turn to television as their
primary and first device (42%), with the majority
(66%) then turning to the internet to investigate
stories further. Users rated national and
international news of most importance (84%,
82%), closely followed by local news (79%).
Financial and business news (61%) were more
highly valued than news about sports (56%) and
arts/entertainment news (43%).
Whoever owns the news, WINS!
One of my favourite expressions and what comes to mind after reading this survey that the word NEWS
is a word well worth embedding in your travel 5 Screen Marketing campaign. Perhaps up until now the
trade has focused on Savings and Discounts and 2-4-1s to attract attention whereas the word NEWS
seems to have a much greater attraction. So what news do you have for your clients that would send
them scurrying to one or mo re of their 5 Screens?
Okay time to shine! DAZZLE me with something FANtastic. What do you know that would be music to a
client’s ears and then some. That then some would be what your clients send viral to all their social pals,
friends and colleagues. Are there any, and not necessarily discounted new tours, new destinations, any
place in the world that’s just been discovered? Is there a new golf course opening, a new cruise itinerary?
Anything? What have you got for me? Time out: check with your agency team and ask if anyone has
anything NEW to tell your clients about. This is very important as it is NEWS that will attract new clients
to your agency. Once you have some NEWs to tell, think about how you plan to release the information.