IC TRAVEL AGENT May 2014 | Page 22

Going By The Book Anyone watching the re-runs of Great Continental Railway Journeys with host Michael Portillo with a copy of his 1913 Bradshaw’s tucked under his arm? Aw come on… you have to be. It’s entertaining, educational and one heck of an idea for travel agents who love books, history and able to create and lead their own tours. Imagine your own Going By The Book tours… Pick a place. Any place. One you love. One that has captured your soul and one that you wish to share with your clients. Now… is there a book about this place? An old book. A historic anything that could serve as your guide as Michael Portillo’s Bradshaw’s does for him? That’s your first task. Find that book. Believe or not, there has been a revival in old guide books being reprinted. Here’s the webpage to a company that has reprinted the Bradshaw’s guide featured in the show. Found It! Next: okay here’s what you do. You head to a Barnes & Noble, Chapters, Indigo and or your local book store and you look for those large coffee table books that actually deliver everything you need in terms of places, routes, itineraries, history etc. Wonderful tools for planning. The only challenge is, they are so large and heavy that they’ll not fit in your tote! http://bradshawsguides.com/books-and-maps.html Found It #2 Your mission continues and here it’s time to change book stores and look for an old to antique bookshop. Ask if they have any old guide books. That’s all you ask. Don’t restrict the request by naming a country or mode of transportation as many times the front end person is not the store owner and not up to speed with what’s on their shelves. Once you locate those old travel books then you can start rummaging. Found It #3 Now it’s time to go online and start searching for old to antique guidebooks. This time you’ll need to be more precise in your search terms. Take a click around the following online bookstores and search by keyword or dedicated author’s name if you have one. You may also wish to tour around local used book stores and look for original, leather bound, gold stamped books like this one in my collection… Invest $50 and then use the old guide to explore and marvel at the changes or the fact that nothing has changed! Also there’s nothing wrong with factoring into the price of your tour the cost of a brand new guide and hand a copy to everyone at the start of your tour.