A Book Is the New
You know you’ve always wanted to write one. Everybody has it in their
mind to do so. Fact is, it’s not that easy to write a best seller and then you
have to wonder who would be interested in reading about you out of the 7 Billion people on
the planet. But then, hold on. This is a book of a different nature. This is a book about travel,
your travels, your client’s travels… how to book this and that and more! And this book, or books
once you get to grips with the concept, becomes your NEW business card.
Keep your business cards and hand them out
when you get the chance. They are two-sided
with limited information unless you go to those
5 panel jobbies. As you look at that box of
business cards, think about handing out, sending
out, posting an e-book and using that book as
your calling card.
The word author elevates you for some reason
and probably because of the above introduction
– everyone wants to write a book and so few do.
Well they start but never finish. The book you
can write does not have to be a 300 pager – it
can be a 30 pager and very focused.
Topics
For your first topic you could actually write about
your own travels and use some of those amazing
images that you shot. Think about it: one
glorious image on one page and your text on the
opposite page. It’s the imagery that will capture
the eyes of the reader first and then the
excitement builds as they read about your
adventures and experiences.
The Reason for Writing
Our focus in IC Travel Agent is always about
generating income – so we meaning you, need a
reason for writing. The reason is to boost your
sales. This means you’ll need more than one call
to action requesting your reader to “Call Me to
discuss your trip to this very spot!”
One Book or Many?
No need to give it all away in one shot. One book
could fill 100 pages as you describe your travels.
If you’ve travelled far and wide then you could
still be writing come page 822! I can tell you
from experience – your reader won’t make it
that far. Those who know, tell us that an eBook
(of this type) should be about 10 – 20 pages and
that’s it.
Following that advice, you could set yourself a
goal to write a cruise eBook, a touring Europe
eBook or a book about the top three adventures
you have enjoyed the most.
The New Business Card
The concept here is to promote yourself using
the eBook format which as the title of this page
suggests, becomes your calling card. It’s the new
business card that you send out to your clients
and post on your website.
Now a Famous Author!
Today you can publish your own books and
eBooks without any editor or publishing house
telling you NO! As soon as you publish your first
eBook, you are an author. Not well known yet,
but you could be. Market yourself the right way
and a publishing house could knock on your
door. In the meantime – write, publish, promote
yourself as an author, use your eBooks as
business cards and generate new sales.