E-Mail Signatures
Time to beef up your email signature and make sure it complies with
all things anti-spam based on the legislation for your country and
some of you may be affected by state or provincial laws too. Be sure
to check out which tune you are dancing to. The infographic on the
right is linked – so give it a click and check it out. It was sourced from
evercontact.com.
Here’s a layout idea for your emails:
Another unsubscribe instruction could be: To stop receiving email from us
click the Remove Me link here.
You might want to add a selection of social media icons linked to your social
network pages and inspire your email recipients to opt-in and connect via
Facebook etc.
It is also important to add this line to your email: Please add (your agency
email address) to your address book whitelist and change junk filter
settings to ensure delivery to your inbox.
There are numerous e-signature websites where you can create fancy signatures. Be careful how the end
product is “read” by the recipients email program / spam filter. Signatures that appear as JPEGS or images
may be read as spam. US agents can make use of the CAN SPAM rules that rely on the client opting out,
not in – so you could use a sign off like this: The email you’ve received today is an advertisement. To
remove yourself from our email list please click here now. (Your full address follows…)