No Spam E-Mail Tactics
How many times can it be said and read? No communication without permission. Answer: you
need a way, a strategy, a plan to win a prospect’s email address. The reason you are hunting
for email addresses is this: more than 75% of people outside your agency prefer to receive
product offers by email – NOT by social media. So to win that email address, your marketing
plans should include a tactic that causes someone unknown to you just now, to enter their
email address, thus opting in. Giving you permission to follow up.
From this report comes sixteen tactics marketers
are using to encourage would be customers to
send in their email addresses. Review them and
check to see if you can use the same ideas.
11. Sales associates request email as
part of check-out process
12. Email acquisition tied to loyalty program
registration promoted in-store
13. Require email to register mobile app
14. Email acquisition tied to emailed
receipt or ticket delivery
1. General email sign-up form on website
2. Require email to create an
account on website
3. Sign-up requests specific to different
sections on website
4. Registration with immediate incentive
5. Email capture via Facebook
6. Promote content via social media that
requires email registration to access
7. Drive online loyalty program
registration requiring email
8. Paid search advertisement that drives to
landing page with email opt-in
9. Capture email during inbound sa