IC TRAVEL AGENT February 2014 | Page 21

Here’s a great idea to expose more of your cover image. Use a PNG image for your logo and the background image will show through. Here’s how you can promote something happening NOW and sell it directly to the reader. Keyword: YOUR. Something different here. A watercolour image is used for the cover and logo image. You can even see the watercolour paper surface. A neat idea to use the landmark concept and name it on the image. This image shows someone doing exactly what the slogan is promoting, plus what they will see to photograph, plus a link to explore. Nice. Page 21