This Facebook cover by the Hong Kong
Tourist Board is timely as in the
Chinese New Year. No need to
translate the saying as most nonChinese people around the world know
the meaning and often use it
themselves as a New Year greeting.
The key element showing on this cover
image is the QR code and additional
social links too. With so many people
carrying devices that can scan a QR
code, this is an excellent element to
add to your own agency Facebook
cover image.
Cunard used their cover image as a
countdown to when their QM2 was
sailing on its 200th Transatlantic
Crossing. What a great way to nudge
the late comers to get onboard and
book now – not wanting to be left
behind.
See below how you too can add a QR
code to your Facebook cover image.
So now it’s your turn to take hold of that very
important social media real estate and make it
work for you.
Here is my fancy dancy QR Code for The Travel
Agent’s Store created in a matter of minutes
using the QR Code Generator. Type in your
website address, upload your own square image.
Your QR code is created, then layed on top of
your image - and the best thing is: it works!
Do not shy away from being a little more
assertive than suggested by so many social
media gurus (read the article about
Engagement) and start nudging your Facebook
pals towards booking their trips NOW and also to
be a tad more proactive in referring their friends
to you.
A referral statement on your cover image might
just work for you when it is tied into a post
written about your referral program.