OLD MEDIA
How to make use of these marketing tools in 2014
SOCIAL MEDIA
Events
Consumer events are one of
the best ways to attract 50
clients to meet you in one
room, to be informed,
entertained and sold. In
2014, the entertainment
must be cutting edge in
terms of imagery and your
delivery well practiced. You
can engage Gen X & Y
clients in the audience by
sharing by various travel
apps and using Google
Earth onscreen to transport
the room to view a special
place in the world with you
at the mouse.
Hosting an event online is
almost as good as hosting a
live event “old style”. The
missing ingredient is the
face-to-face interaction, the
body language and the
chance to close the sale
one-on-one. Online events
can actually be used to set
up an “old style” live event
and this is done by luring
local clients via your online
event to register for the live
event. Tools used for online
events are webinars and
Skype for Business with 10
video feeds.
Events
Magazines
Local magazines are not
very expensive. A business
card sized ad can cost
around $175 per insert and
up it goes from there. Local
reach is good. It means the
readership
lives
right
around your home-based
agency, making getting
together very easy. If you
have the money and sell
wider than your local area
then national-international
magazines are the answer
and usually very expensive.
Local magazines to national
& international magazines
also publish a digital version
of the print issue. The ad
costs are very close if not
the same. The audience
reach is different in that
some readers depending on
age prefer the hard copy
whereas others, prefer the
online digital copy. Be
guided by the generation
you sell to. Seniors & Baby
Boomers are also becoming
more internet savvy.
Digital Magazines
Newsletters Paper
Newsletters are still on the
marketing menu and it
might be the Senior and
Baby Boomer generations
that welcome the printed
version. In 2014 upgrade
the paper stock and print on
what’s known as recycled
Laser paper, or a Brilliant
White paper. Print from
your own printer for short
runs. If you are mailing
more than 100 units then
best to use a local quick
print service.
The social equivalent of the
old media newsletter is
probably a Blog. Your Blog
can be forwarded and sent
viral whereas the old style
newsletters could only be
handed to someone and
passed along that way.
Writing a Blog will work for
you if you can maintain the
schedule and a high level of
content. Remember what
you send out online can
come back to haunt you if it
is not 100% fantastic!
Blogs
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