OLD MEDIA
How to make use of these marketing tools in 2014
SOCIAL MEDIA
Brochures
Predicted to be a long lost
thing of the past, glossy
travel brochures are still a
desired read by many
clients. These so called
dream catalogues serve
their purpose in print. They
stay around the house,
friends and relatives see
them too. They have
evolved into a format that is
easily viewed on screen and
instantly shared. Sharing a
print and/or digital version
of a supplier’s brochure is
one of the best ways to
promote yourself in 2014.
The e-brochure is one of the
best referral tools there is.
The e-brochure serves its
purpose as does the printed
version however younger
generations of travellers
are concerned about the
world’s forests and prefer a
digital version. Promoting
e-Brochures as opposed to
print can win business to
your agency. In 2014 make
it a goal to create your own
glossy looking e-Brochure.
Build in hyperlinks to your
website, videos, surveys
and more.
E-Brochures
Conference Calls
If your client base ranges to
the older end of the Baby
Boomer age bracket, then
telephone conference calls
are still a viable tool to use
with many Baby Boomers
being retired business
people – they are fully
aware of how a teleconference works and not
shy about chatting by
phone. So easy to arrange
through your local Telco.
The old style conference
call has morphed into a
variety of formats such as
Skype and Face Time to
conference call apps such as
Crowd Call. Most of your
Baby Boomer clients are
smart phone savvy and
using these apps most of
your clients will be able to
conference with you from
almost anywhere. In 2014
think audiences.
Conference Calls
Direct Mail
Direct mail, well-used by
travel agents is a marketing
tool that can work for you in
2014. The typical direct mail
ranges from a postcard to a
letter with an offer plus a
brochure and business card
which is now enhanced for
instance by inserting DVDs
that are flat and easy to
mail. A DVD can carry your
entire product offering and
tell your personal travel
story too. Everyone likes to
get mail even Gen X & Y.
One DVD is direct mail.
Direct mail in 2014 means
digital mail, email, PDFs,
links and more. Anything
that can be attached, sent,
downloaded & forwarded is
now 2014 direct mail.
Instead of mailing a DVD,
you’ll drop the contents
into Dropbox for your client
to view. The brochure will
be read as a PDF onscreen.
The missing link for the
client is the tactile response
to holding that glossy
brochure. Perhaps home
deliveries in 2014?
Digital Direct Mail
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