IC TRAVEL AGENT February 2014 | Page 25

Selling The Love From North America for instance you could arrange a one night 2 day event in Hawaii, the Caribbean, Mexico and if your couple is game and ready to go spend another hour or two in the air, they could be sipping champagne in Venice, Istanbul, London and of course Paris. Depending on when you are reading this I have two questions for you: What have you got planned for a St. Valentine’s Day promotion and if it is now after February 14th - how did your St. Valentine’s Day travel promotion go? The Unforgettable Standing on a snow capped mountain top sipping champagne… now that’s a memory not to be forgotten. Chances are you’ll have to top that one for the same client next year and the year after. The world loves to love and people love to travel and somewhere in there is a bunch of travel to be sold. St. Valentine’s Day is one of those annual events that causes guilt, satisfaction, needs and wants and a