Video Marketing Data
If you haven’t used it yet, now’s the time. Make 2014 the year of video for your travel business.
Start sourcing, collecting and collating as many travel videos as you can from your preferred
suppliers, tourist boards and specific brands you do business with. Make sure you add your
own videos into the mix too. You only need a couple of really hot videos to start attracting the
eyeballs of your existing clients. They will refer your videos to their friends and that viral cycle
will continue on for you. The chart below, hyperlinked to the source and the information it
reveals, informs us how American consumers between the ages of 16 to 44 discover the video
content they watch. You’ll have to read between the lines based on where you are located.
A couple of things jump out from this graph in favour of travel agents:
1. Under socialization your clients are
checking videos on social channels (such as
your agency’s Facebook page), and they are
being informed what to watch by their
friends via WOM, text and emails.
3. They will watch videos they find on
websites that connect them to their
interests, i.e. your travel agency website.
Travel videos are captivating and they help sell
you and your product. So start locating those
mind bending videos and use the above tools to
advise your clients where they find them to
watch. You might even arrange a travel video
event, complete with popcorn!
2. Next, when browsing within an article that
you might send them they will check out
the video if one is embedded.
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