Using The Word FREE!
Free is free. If a consumer must purchase something to get something for FREE then it’s not
FREE and that means you go to jail and do not collect $200. As you well know the travel trade
has for years given away its knowledge and all for FREE. Service fees have saved the day, but
they won’t save you if you entice your clients with the header suggesting something is FREE
when it’s not. Some words like included also have the meaning of FREE depending on how the
sentence reads. Here’s what you can offer for FREE.
1. Contact us today for your group travel quote. It’s FREE!
2. Click here to download your FREE brochure.
3. Download your FREE video link… right here…
4. Book now and your DVD is INCLUDED.
5. Subscribe to our FREE newsletter.
6. FREE full colour travel brochures…
7. Book today and get this t-shirt…
8. Ask for your FREE e-Book.
prizes such as a couple of t-shirts or mouse pads
are perfect.
FREEBIES You Can Offer
Most of the following items can be provided by
your preferred suppliers – that said their local
marketing funds have dwindled too, which
means you must show good reason for your
request and promise an excellent ROI.
Discounts
CDs, DVDs
Videos
T-Shirts
Posters
Brochures
Be True To Your Supplier
Even though these giveaways are free to you it
costs your supplier what you’re not paying. Only
use the freebies that relate to the supplier you
are promoting. More free stuff to be found at the
tourism office of the destination you are selling.
When you attend a travel trade show ask the
suppliers about their free stuff. Tell them why
you want it, when you want it and what your
intentions are to sell their product. Chances are
you’ll be favourably rewarded. Check your local
advertising laws for more information on and
about using the word FREE in your travel
promotions.
Maps
Pens
Mugs
Key chains
Mouse pads
USB drives
If you are inviting 100 people to your event then
you’ll order 100 DVDs and 100 pens. If you are
intending to go the door prize route then small
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