OLD MEDIA
How to make use of these marketing tools in 2014
SOCIAL MEDIA
Referrals
In 2014 old style referrals
take on a new look. Old
style means the request for
referrals is typed / written
at the bottom of the ad or
newsletter. It still works as a
passive method to build a
list of new clients. The 2014
referral can also be digital.
Social media makes asking
for referrals must easier
and quicker. As your
connections increase you
can ask your members or
readers, followers etc., to
help you grow your
business by sharing your
name with their friends.
Referrals
Specialty
Advertising
Speciality advertising old
style means handing out a
pen with your agency logo
printed on it, or a keychain
or a sticky note pad. All still
relevant today. The pen &
the fridge magnet attract
the most interest.
The 2014 version of
specialty advertising would
be USBs and DVDs. The old
style pens and key chains
now come with a built in
USB drive. Fridge magnets
are now printed with a QR
code.
Specialty
Advertising
Video
VHS has gone but the video
marketing concept not at all
forgotten. It has morphed
into new and exciting media
formats and is still to be
played through the family
TV and other entertainment
devices. Video cameras
have also evolved in size
and power – now featured
on smart phones and
tablets etc.
Video is one of the major
marketing tools for travel
agents. In 2014 film your
own video content, convert
to DVDs & YouTube and
post your website and blog.
Clients will view it on hand
held devices. Add a call to
action statement or a
hyperlinked icon to the
video and direct traffic to
your website.
Video
You have way more NEW tools today
than you did when the Old Media
was in full swing. Pod Casts, PDF
documents, texting, Facebook, eBooks written and published by you
and on it goes. So out of all the old
and new advertising channels &
formats, which ones are the most
trusted? Thanks to Statista Charts
and Nielson this chart offers a quick
insight into which ads are trusted by
the consumer. Click the image for
more information.
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