or templates that you put over a lighting source to project certain images . These can be easily created with company logos to project onto the wall , dance floor , pretty much any flat surface . Awesome Branding !
Show them what you ’ ve got
Put your product on display . Find a way to make what you do interactive and set up ways where people can use it LIVE . Your guests are there to learn more about your new venture and people learn best through action . Map out the problem your product solves and create that problem live , then have them feel the relief right then and there . This allows everyone in attendance to become not only believers of your product , but walking ambassadors . Imagine if the day after your event , your guest starts encountering the same problem and yearning for the solution you offer . Now imagine if each of those people tells a friend about how they wished they had your products in that moment ?
Here ’ s the biggest tip of all , HAVE FUN ! If you decide to take these tips , or maybe just one either way , the core goal is to add excitement . The bigger splash you make , the better . You ’ ve created something and that is an accomplishment , so engage followers , expand your audience , and increase your sales right out of the gate
– Launch Big or Go Home !
My name is Knakeesha Samuels - self-proclaimed foodie , event guru , entrepreneur and CEO of Karisma Event Agency and Creative Director of How to Run in Heels Boutique . As a passionate and dedicated creative , I am most inspired by helping make people › s vision › s reality and most of all practical fun .
Trick of the Trade :
When launching anything , technology based have technology on hand ! Spend the money to get IPads and make your website , App , or blog come to life . Then implement social walls – this is when you take plasma screen TVs or projectors and live broadcast live anything from the interactive use of your product or live feed of people posting about it on social media . There are even companies that can create these for you as touch screens ! Adds a real WOW Factor
Be Authentic . Be genuine . Be Human .
Very Simple , if you love what you ’ ve created , it will shine through especially in person . Invest in your relationships through the process of building this new product and when you do invite them to see you flourish . Send personal invites and make them feel exclusive , ( because hopefully each guest is ) give them something for free for attending as a sign of gratitude , and then follow up with creative thank you cards . Lastly , there is no better asset to an event than simply being someone others want to be around and genuinely support .
“ I love to make the things about events that may seem like a daunting task into creative , fun and even easy going experiences . Some things just must be done for growth to occur , so you might as well have fun doing it !”
As a leader in multiple ventures , my vision is comprised of one part style , one part details , two parts innovation and three parts whimsy .
My extensive background in hospitality , events , sales & marketing , ignited my passion to build Karisma in 2015 . After a slight re-branding in early 2016 , I have built Karisma Event Agency into a boutique consulting and event management firm . My mission is to see the foundation of business ’ growth being ignited through the cultivation of meaningful relationships and insightful branding . The one thing that makes me , ME - I never stop running towards my dreams ! ( And I never will ).
Trick of the trade :
Create & Recruit Brand Cheerleaders . These are your friends , business partners and overall followers of your brand that love you and what you do . Graciously ask them to help you spread the word come launch day . Ask them to share , like , comment and participate in any marketing and promotion effort you put out there . But don ’ t just take from them , host a private giveaway of your product or any other incentive you think they will enjoy . If you can get upwards of 50 people committed to this effort ( the more the merrier of course ) consider yourself on the road to a successful event .
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Volume 3 • Issue 1 | 2017 11