LAUNCH BIG OR GO HOME ! Tips & Tricks on How to Throw a Killer Launch Event
Ready . Set . Launch !
Knakeesha Samuels
LAUNCH BIG OR GO HOME ! Tips & Tricks on How to Throw a Killer Launch Event
Ready . Set . Launch !
Its go time ! There is No looking back now ! This is one of the most exciting and nerve racking parts of any entrepreneur ’ s career – launching something new and putting it out there for the world to see , and even more exciting , now it ’ s time to throw a killer launch event and make those dreams reality . As nerve wrecking as it can be there are a few things you want to make sure you pay special attention to and ensure that your impact is not only BIG but creative and deserving of all the hype . A great launch event goes as follows : 1 part Engagement , 1 part Vision , 1 part Creativity , & 2 parts Retention . Let ’ s start by saying this flat out – If your launch event isn ’ t doing these 5 things , pack it up & go home you ’ re wasting your time .
1 . Giving your attendees hands on experience using or engaging with your new product
2 . Creating a buzz 3 . Giving your company a face , image & brand 4 . Qualifying leads 5 . Creating & developing your fan base
But how exactly do you create an event that does this ? It ’ s simple ….
Be a Tease – But don ’ t play “ hard to get ”
Put teasers out far in advance . Start putting teasers and a bug in the ears of your audience months in advance to get them excited for what is soon to come , even if they had no idea what it was . ( That ’ s almost more intriguing ) Make them feel like whatever you have up your sleeve they ’ re going to want a piece of it . Start with social media , sprinkle your pages with teaser images , and let your current audience know that something new is coming !
Trick of the Trade :
Branded countdown graphics work awesome . Throw some blurred-out pictures of what ’ s to come with an X amount of days ’ sign on it . If they even get a glimpse of something they like they ’ re hooked ! And you can do this countdown twice even , once leading up to the announcement of your product , and another leading up to the event .
Be the BRAND you are THE BRAND .
Never Ever JUST focus on launching a “ business ” you are launching a BRAND . Businesses don ’ t need launch events , they have openings – not the same thing . Make the look and feel of this event seamlessly cohesive to your brand . This should be taken in consideration from choosing vital details like a location , to the décor you choose and even the food you serve . Take these things into account ; where do the people who use your product go ? What do they eat ? What ’ s their style ? Then create that environment and integrate your product into it making it a part of the landscape . Also , if they like it , “ put your name on it ” – give them as many things to look at or take home that has your brand on it ( within the limits of tastefulness of course ) Trick of the Trade : Gobos – What are those ? Gobos are stencils