IAW Jun. 2013 | Page 3

Days 2 & 3 Business Model Strategies for Making Innovation a Reality
1. Bridging from ideas to reality with business models. Getting beyond the white board.
• What is a business model?
• Why business models matter to innovation
• Concurrent development of product / services and business model
• Implications of business model for innovation funding
2. The what and why of business model innovation. Emerging trends in business models.
• Inspiring, real-world examples
• How complete sectors are changing
• Business model patterns and how they can inspire us
• New business model identification workshop
3. What is the right next move? Understanding the business models in your organization.
• Mapping out the current state of your business model
• How to communicate a business model
• Identifying threats & opportunities in your business model
• How to set business model challenges and goals
4. Building blocks for the future
Business model innovation tools.
• Starting with an innovative mindset!
• Overview of different techniques
• The 16 Business Model Blocks
• In-depth analysis of cases
5. Business model patterns
Real world business designs.
• An overview / A database of business model patterns
• Which models can we learn from?
• Business model evolution or revolution?
• In-depth analysis of cases
6. Mix, match and stir.
Developing business models for your organization.
• Making business model cocktails
• Developing and stimulating business model concepts
• Zooming in on the right pricing strategy
• In-depth analysis of cases
7. Managing opportunity and risk.
Business model evaluation and selection.
• How to evaluate and select business model ideas
• Determining strategic alignment
• Establishing go / no go criteria
• The idea pipeline and innovation portfolio
8. Real world validation.
Business Model Prototyping: Tools and Tips.
• Prototyping new product or service concepts
• Pitching the results
• Customer validation and other sanity checks
• Product, services and business model iteration
Your course leader
Philippe de Ridder
Philippe de Ridder is a member of the Intervista faculty and founder of the Board of Innovation, an international consultancy from Belgium.
He supports organizations in developing next-generation products, services and business models around the globe. As an entrepreneurial generalist, Philippe has a broad interest in ambitious innovation and business development projects. Philippe de Ridder has worked with organizations like eBay, Cisco, P & G, Carglass, Volkswagen, European Commission, and many others. He has contributed to breakthrough innovation strategies, translating trends into business opportunities and prototyping new business models.
He also gives inspiring lectures and workshops about trends, innovation and new business models such
as The Entrepreneurship Summit( Mumbai, India), MediaFutureWeek( Almere, Netherlands), Antwerp Management School( Belgium), and PDMA’ s 35th Annual Conference( Phoenix, US).
Enroll your team today and save!
1. Register online: intervista-institute. com / iaw. php 2. Email: info @ intervista-institute. com 3. Call: 1-800-397-9744
Inquire about our group rates and early enrollment discounts and save!
1-800-397-9744 www. intervista-institute. com 15 years of executive education