IAW Jun. 2013 | Page 2

Day 1
Thinking Innovation: Strategies for Breakthrough Innovation
1. Understanding the Innovation Process. Enabling creativity. Taking care of business.
• Innovation and creativity: Why, What, How
• 10 types of innovation: From products to business models
• The different stages of innovation
• 9 tips for innovation projects
• Balancing inspiration and structure
2. Client-centric scoping for the future.
Opportunity research: Tools and methods.
• Exploring new trends and technologies
• A deep dive on problem identification
• The customer empathy map
• Identifying scenarios for the future
• Defining fields of opportunity
3. Concept generation: Tools and approaches. Jump starting the ideation process.
• Creative thinking: getting started
• Establishing a creative climate for ideas
• Your toolset: Idea generation techniques
• Interactive brainstorming session
• New product and service identification workshop
4. Co-creation Approaches for Innovation.
Open world. Connected world.
• Open innovation: Why, What, How
• Co-creation and crowdsourcing
• Gamification of innovation and creativity
• Examples and best practices
5. Idea evaluation and selection.
The reality of priorities.
• How to evaluate and select ideas
• Determining strategic alignment
• Establishing go / no go criteria
This session is ideal for teams responsible for service or product, innovation and transformation initiatives. Balancing inspiration with structure, team members will learn strategies for ideation and breakthrough innovation as well as new insights on creating business models for success.

We very much enjoyed the training and will definitely use all the content and the method in the future.

Steffi Wolring
Innovation Lead at Otto Group
Philippe’ s innovation workshop really brings together fun, content and learning by doing. He manages to inspire, to educate and to facilitate. The tools and examples are very relevant and contemporary, great workshop for entrepreneurs and business development executives. Kutly Kazanci Istanbul Innovates
Business Model Innovation is so critical

nowadays, no business should leave the subject aside. The workshop within our team has truly helped us in mapping out current business processes and finding out new and more successful ways of doing things. A critical step in our innovation process!

” the talk

Frederic De Meyer Manager, European Market Intelligence Cisco Europe
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