MARKETING & TRADE
Marketing almonds at home and abroad
Pure Energy campaign in China
Held from June 10-21, the“ Pure Energy” co-branding campaign with PURE Group combined a customised yoga and media event, plus pop-up product showcase booths across three PURE stores in Beijing and Shanghai. The campaign merged the introduction of the fitness benefits and nutrition values of Australian Almonds with the precise target audience. By leveraging PURE’ s network and following amplification on social media, this campaign generated 15.88 million impressions, significantly boosting the visibility of Australian Almonds as the perfect“ Pure Energy”.
The fitness benefits and nutritional values of Australian Almonds were promoted at a campaign in China during June.
The CFNA Tree Nuts Conference was held in Hangzhou, China in early August.
China Tree Nuts Conference
The Almond Board of Australia, alongside representatives from Almondco, Nut Producers Australia( NPA), OFI and Select Harvests attended the CFNA Tree Nuts Conference in Hangzhou China from August 6-9. The conference provided an excellent opportunity to engage with industry partners and strengthen relationships with the Chinese tree nut sector where Australian almond shipments have more than doubled since 2023. Delegates were treated to an overview of the Australian almond industry, presented by ABA Board Member Damien Houlahan.
Connecting with food professionals
The versatility of Australian almonds is being promoted to food professionals in a number of countries. Targeted strategies have generated strong reach and engagement. The highest number of downloads for CRUNCH: Recipes for Every Day with Poh Ling Yeow and Australian Almonds has been in Indonesia, while the country with the highest impressions was Australia.
Australian Almonds Ambassador Poh Ling Yeow’ s recipes featuring almonds are gaining traction globally.
34 In A Nutshell- Spring 2026 Vol 27 Issue 3