Murray costume unveiled

The ABA’ s mascot, Murray the almond kangaroo, has come to life with a costume created to enhance audience engagement at trade shows and public events. Murray’ s debut was at the Royal Adelaide Show, which ran from August 30 to September 7. As the friendly face of Australian Almonds he drew crowds, provided a memorable experience for attendees of all ages and reinforced key brand messages in a fun way.‘ Fuel your day’ was the key message at the show, with almond consumption being encouraged for active kids. More than 10,000 football shaped almond tins were given away throughout the eight-day event. The almond chair was also on display providing show attendees with another popular photo opportunity.

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