Global Brand Strategist , Bestselling Author , and one of the most influential millennials of our time , Shade Y Adu . Shade is the founder of Savvy Consulting LLC which offers signature online branding services for visionary women entrepreneurs . She continues to serve without complaint and to show up without delay to ensure that we brand our greatness !
Shade ' Speaks
Here are the Top 3 Branding Mistakes Entrepreneurs make :
1 . No Identity ! Many entrepreneurs aren ' t clear about who they are . We live in a society where people don ' t know who they are and because they don ' t know who they are they are unclear about how they can serve the world . Then there are others that know who they are , but because they are so multi-talented , they are unclear about what to offer . Get clear about who you are before you make the offer .
2 . They don ' t know who their clients are . The biggest mistakes I hear entrepreneurs say , ‘ I can talk to everyone .' Talking to everyone means talking to no one . You have to be clear and precise about who your ideal client is .
3 . Is this a Business or Hobby ? Having a logo , an LLC , and a website is great , but if your business model has no clear way of exchanging money , then you are running an expensive hobby . What product or services do you offer ? In this season I have shifted my energy to making my clients know the importance of being profitable .