Hyflux Water and Wastewater Desalination - GineersNow Engineering Water Technology Trends with Hyflux - GineersNow | Page 32

years from a pure water company to one with
an expanded portfolio in power, including waste
to energy, and continues to be committed to
providing innovative and effective environmental
solutions.
Is technology an enemy or ally?
To us, technology has always been an
ally. We are always on the lookout for new
technologies that can provide synergies
with our current businesses and help us
stay ahead of the competition. As one of the
pioneers in membrane-based water solutions,
we are recognised for our proprietary Kristal
ultrafiltration (UF) membranes, which is one
of the few UF membrane products to receive
certification under NSF (National Sanitation
Foundation). We also adopt an open innovative
approach to R&D, where we seek to tap on
potential research institutes and start-up
companies. An example is the latest agreement
to collaborate with NEWRI mentioned above.
SOCIAL IMPACT & CSR
Describe the CSR philosophy of the
company?
Hyflux is committed to achieving business
excellence while maintaining good social and
environmental performance. The Group believes
in delivering sustainable long-term returns, and
it is fundamental that we focus on developing
our people and making a positive impact on
the community. Over the years, Hyflux has
contributed towards various CSR programmes
in Singapore and the region. Activities range
from donation drives, educational scholarships,
to contributing to clean drinking water access
for developing communities overseas.
A recent CSR initiative in environmental
conservation saw Hyflux leveraging on
our technical expertise in water filtration
technologies and partnering Wildlife Reserves
Singapore in their Go Green for Wildlife
campaign. Hyflux developed and installed
customised potable water dispensers at the
Singapore Zoo to encourage park guests to
use refillable bottles. The aim was to reduce
generation of plastic waste from single-use
bottles and educate the public on recycling.
Moving forward, Hyflux will continue to
engage the community, and at the same time
taking a long-term strategic CSR approach
towards improving health with water. With
Singapore’s aging population and holding the
title of 2nd highest proportion of diabetics,
we will possibly explore our CSR direction in
such areas.
ELO Drinking Water
30
Water Leaders • May 2017