STUART C. WILSON/GETTY IMAGES FOR THE B TEAM
Voices
L
IAN
GOLDIN
HUFFINGTON
10.27.13
It’s Time for
Business to Focus on
the Long-Term
AST WEEK, when we saw the effects of political gridlock writ large in U.S. politics, the report Now for the
Long Term felt well-timed in its strong call for leaders
in politics, business and civil society to include longrange thinking and planning into the mix. The immediate pressures of today cannot be ignored but neither can
the need to create a sustainable future; not least if we
want to leave a positive legacy. ¶ The danger of leaving a
damaging legacy is real. The growing financial debt, rising carbon emissions, dwindling natural resources and
the escalating burden of chronic disease all have the
potential to leave unsolvable problems for the next generation if we fail to act on the scientific bases that show
clearly the difficulties we are storing up. The Oxford
Martin Commission for Future Generations has brought
From left
to right: Mo
Ibrahim,
Kathy Calvin,
Jochen
Zeitz, John
Elkington,
Richard
Branson,
Shari Arison
and Strive
Masiyiwa
launch The
B Team in
June 2013
in London,
England.