Huffington Magazine Issue 70 | Page 44

@ 2013 ALLEE PHOTOGRAPHY (2) DREAM SERVICE Back in their rooms, VIP guests are provided “slumber kits” — also available for purchase in the hotel spa — that include an eye mask, ear plugs, and a CD of ambient music. On TV, guests can flip to channel 46, the “Sound Sleep Channel,” and set a sleep timer that plays music composed by Dr. Jeffrey Thompson, an expert in the field of neuroacoustics. In the hallways, quiet time rules are reinforced by mounted signs declaring “family quiet time” between 10 p.m. and 7 a.m. And employees are ready to offer additional help for guests with insomnia, such as special glasses that block out blue light, which can disrupt natural sleep cycles. Not every hotel goes to such lengths to ensure that its guests sleep soundly. But as sleep quality has grown in the public consciousness as a key measure of health, creativity and productivity, the hotel industry has taken note. To the trained eyes of hotel managers, designers and the growing ranks of for-hire sleep consultants, a hotel room contains countless potential distractions that can inhibit sleep and taint a guest’s experience — a lumpy mattress, the bright light of a bed- HUFFINGTON 10.13.13 side clock, a wall-mounted flat screen TV that the inconsiderate guest in the adjacent room left on all night. There’s also, of course, a considerable financial incentive for tending to guests’ unmet sleep-related needs. And so, in ways big and small, implicit and explicit, hotels are striving to create the conditions that allow for that elusive experience: the perfect night’s sleep. If there is a starting point to the modern era of the hotel industry’s focus on sleep, it would probably be 1999, when Westin Hotels & Resorts introduced its line of Above: “Slumber Kits,” available for purchase in the Park Hyatt Beaver Creek Resort spa, include an eye mask, earplugs and a CD of ambient music. Below: A special “sleep elixir” tea is available to ensure restful sleep.